From Destination Site to Adaptive Content Engine: Building the Future
The New Architecture of Authority: What We Built, and What Comes Next Twelve weeks ago, ...
From Startup Scrappy to Enterprise Ready: Why This Moment Defines Everything
By Jeff Hirsch, General Manager, Advertising, JWX
The Attention Dividend: Why the Publishers Who Win the Next Decade Are Already Thinking Differently
Over the past several weeks, we have walked through the four pillars of the Orchestration ...
Where Attention Becomes Revenue: Inside the Monetize Pillar
Last week, we introduced Engagement Equity: the idea that the depth and persistence of ...
From Anonymous Visitor to Strategic Audience: How the Engage Pillar Changes the Game
You have done the hard work. You transformed your content into the formats modern ...
Social Is the New Destination: How Premium Publishers Are Rebuilding Reach
There's a conversation that keeps happening in publisher leadership suites. It starts ...
Create Once, Adapt Everywhere: The New Operational Imperative for Modern Newsrooms
Last week, we introduced the Orchestration Layer and its four pillars: Transform, ...
QuantumPath: Built by Traders, for Traders
By Zach Lenchner, Sr. Director, Product Management at QuantumPath | JWX
QuantumPath: The Right Problem at the Right Moment
By Jeff Hirsch, GM Advertising, JWX
From Franken-Stack to Orchestration Layer: Introducing the Publisher Growth Platform
By John Nardone, CEO at JWX
Curiosity Over Conviction: Reflections from AI Residency Week
By JT White, VP Content Studio I spent last week at an AI Residency with our product and ...
Why We Acquired True Anthem: Distribution Is Now the Lifeblood of Publisher Growth
For the past year, we've been having a version of the same conversation with publishers ...