There’s been a lot of speculation in the market about NFL Sunday Ticket for commercial venues. Let’s clear it up: EverPass is the exclusive commercial distributor for bars, restaurants, hotels, casinos, and other businesses, and there are no active negotiations that would change that outcome. We know operators are trying to plan ahead in a rapidly changing media landscape. Our goal is simple: provide clarity so businesses can prepare with confidence for football season. Read the full statement here: https://lnkd.in/gjXWjg3e
EverPass Media
Technology, Information and Media
Connecting rights holders and commercial establishments through must-watch sports & entertainment
About us
EverPass Media stands at the forefront of a new era for commercial establishments, bridging the gap between traditional viewing and modern streaming within the sports broadcasting landscape. Born from a strategic partnership between RedBird Capital Partners and the NFL, our exclusive rights to NFL Sunday Ticket ensures sports fans at bars, restaurants, and hotels can continue their cherished Sunday traditions. Our innovative approach caters exclusively to commercial venues, addressing the unique challenges they face in today's fragmented broadcast environment. Our recent acquisition of the Peacock sports package further solidifies our commitment to providing a diverse and premium sports content library, with more to come. As the media landscape evolves, EverPass Media remains dedicated to making every game day an unforgettable experience for businesses and fans alike.
- Website
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https://everpass.com
External link for EverPass Media
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Type
- Privately Held
- Founded
- 2023
- Specialties
- sports, live entertainment, and NFL
Employees at EverPass Media
Updates
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Live sports continue to be a powerful driver for casinos, from increasing foot traffic to boosting spend across gaming and F&B. Our CMO, Bryan Icenhower, joined Craig Shacklett on the URComped podcast to explore the opportunity, and the growing complexity behind it. As media rights evolve and compliance becomes more critical, having the right partner in place makes all the difference. The conversation dives into what it takes to do it right, and how the right access, tools, and support can help operators unlock the full value of live sports. Watch the full discussion here: https://lnkd.in/gHT7C62h
Turning Live Sports into Casino Revenue: EverPass on Sports Media Commercial Rights
https://www.youtube.com/
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Our CMO Bryan Icenhower took the stage with Chris Keating at #RLC 2026 to dig into the future of live sports - and how the fan experience is evolving far beyond the venue itself. From changing consumer expectations to the growing importance of premium, reliable sports distribution, the conversation highlighted just how much opportunity exists at the intersection of sports, hospitality, and technology. We appreciate the chance to be part of the dialogue with leaders shaping what’s next for the industry. Watch the full discussion here: https://lnkd.in/g9F5Zebt
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Women's sports fans are showing up. The venues with the games on are where the crowd goes. EverPass has expanded its relationship with VICTORY+ to add NWSL to the platform. More games, more reasons to walk through the door on a weekend. More on why venues should be ready for women's sports this season. https://lnkd.in/eityxukr
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EverPass is expanding its relationship with Netflix — bringing another major streaming-first event to commercial venues. We’ve secured exclusive commercial rights in the U.S. to distribute the upcoming Fury vs. Makhmudov fight across bars, restaurants, and other public venues. The event will be available to EverPass customers as part of EverPass Core — our streaming foundation that powers access to live sports, scheduling, and control across every screen. As more premium live events move to streaming, the gap between residential access and commercial use continues to widen. EverPass exists to close that gap — ensuring operators have a clear, reliable, and fully licensed way to bring these moments to their customers. We’re continuing to define how streaming shows up in commercial venues — one major moment at a time. https://lnkd.in/eAzx8fSZ
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EverPass Media reposted this
Most bar and restaurant operators are underestimating how quickly sports viewing is changing. At the Bar & Restaurant Expo in Las Vegas last week, I had dozens of conversations with owners and operators. The theme was consistent: demand for live sports is as strong as ever—but how you access that content is shifting fast. For years, it was simple—one provider and you were covered. That’s no longer the reality. Leagues are spreading rights across multiple platforms. Some of the most in-demand games are now exclusive to streaming. And operators are stuck trying to keep up with the changing landscape. That’s where EverPass Media comes into play. We’re focused on helping operators bring fragmented sports content (including NFL Sunday Ticket) into one place—so they can manage it without adding unnecessary complexity. Because this isn’t a question of if things change—it’s already happening.
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EverPass Media reposted this
The Bar & Restaurant Expo in Las Vegas was a great reminder of how much live sports still drive this industry. From conversations on the floor and at the booth, it became clear operators don’t have a demand problem, they have a distribution problem. The games people care about are getting harder to access, spread across platforms, and tougher to manage day to day. That’s really where EverPass Media fits in. Not just bringing in the games, but simplifying how venues get them on screen without adding more work for the team. With NFL Sunday Ticket now exclusively available through EverPass for commercial venues, this season is going to look different, in a way that’s simpler and easier to manage. If live sports are a big part of your business, reach out today and start the process!
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The sports media landscape has gotten more complex for operators. Streaming is now everywhere. EverPass was purpose-built for this shift — bringing together premium sports from the National Football League (NFL), NBCUniversal, Prime Video & Amazon MGM Studios, Paramount, Apple TV, ESPN, Netflix and more into one platform for commercial venues. And beginning this season, there’s one exclusive home for NFL Sunday Ticket in commercial establishments: EverPass. Built for busy game days. Designed for how venues operate. https://lnkd.in/eEvtqZz5
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We just leveled up EverPass Core with Apple TV's premium sports lineup: F1, MLS, and MLB Friday Night Baseball. Because EverPass delivers content via IP, venues can access everything, and choose what they want to show. By bringing Apple TV’s live sports programing into EverPass Core, we’re giving business owners a serious edge: -Full Weekend Takeover with Formula 1®: U.S. customers receive all-access coverage of every Grand Prix™ — including practice, qualifying, and Sprint sessions -Zero Blackouts: EVERY Major League Soccer match, from opening kickoff to the final whistle at MLS Cup. -Built-in Appointment Viewing: Major League Baseball (MLB) "Friday Night Baseball" doubleheaders turn Fridays into an all-night destination. No complicated add-ons. No scrambling for access. No “sorry, we can’t show it.” Just high-demand sports that keeps fans in seats, food and drinks flowing, and your venue packed, all included through the platform you already have. The way fans watch sports has changed. And now, the way venues deliver it has to change too. EverPass Core just got a whole lot stronger. Read more in Sports Business Journal: https://lnkd.in/e478RQSm https://lnkd.in/eA7pWbT2