Lead generation platform
Generate, nurture, and convert leads with AI-powered marketing
Connect with leads, personalize your marketing, and rapidly optimize—Mailchimp’s suite of tools can help turn potential into profit.
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Build long-lasting customer relationships that help accelerate growth
Make the most of your leads and spend less time doing it
Mailchimp seamlessly syncs with platforms like Meta, TikTok, Google Ads, Snapchat, and LinkedIn—so it’s easier to start nurturing new leads from the moment they show interest.
Save even more time with marketing automations
Mailchimp’s platform helps you scale faster with time-saving automations that are personal and adaptable to your audience’s interests and business needs.
Quickly design emails with the power of Intuit Assist*
Whether you’re short on time or short on staff, you can still design eye-catching campaigns with pre-built templates and AI-powered content creation tools—they’re all part of Mailchimp.
Identify key segments for targeted messaging
Understand customer data and act on it all from the same place using Mailchimp’s intuitive audience dashboard. See audience segments at a glance and send targeted campaigns with ease.
Grow your list faster with customizable popup forms
Gather data about customer intent, demographics, and behavior with popup forms, then use it to aid email & SMS personalization.
See what’s working minute-by-minute
Our reports and AI-powered recommendations help you make smart decisions about your marketing budget by monitoring campaign performance, audience growth, clicks, and more.
Get started with a personalized tour
Schedule a call with an onboarding specialist at any time during your first 90 days to help you get started with confidence—it’s already included with Standard and Premium plans.*
Mailchimp seamlessly integrates with the tools you count on to drive leads
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Canva
Create compelling visuals for your marketing.
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Mailchimp for Salesforce
Sync your Mailchimp subscribers and Salesforce® leads across platforms.
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Zapier
Automatically pass data between web services without a single line of code.
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QuickBooks Online
Bring together your marketing tools and invoice data.
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Google Analytics
Unlock powerful insights with campaign, website, or landing page data.
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Shopify
Sync Shopify customers, products, and purchase data to Mailchimp.
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Wordpress
Boost visitor engagement and grow your audience with the Mailchimp block
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Facebook
Connect Facebook to publish ads, post directly to your social channels, add signup forms, and use Instagram photos in Mailchimp’s Content Studio
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Instagram
Promote and share your Instagram posts in email campaigns.
FAQs
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Lead generation is the strategy of capturing potential customers' contact information so you can follow up and move them toward a purchase. Online lead generation does this through digital channels — signup forms, landing pages, ads, and email — collecting intent signals along the way. While demand generation focuses on building broad awareness and interest in your brand, lead generation takes that interest and converts it into actual contacts you can follow up with. Without a steady flow of leads coming in, growth stalls. Businesses use lead generation tools to keep the pipeline full and make sure no interested prospect slips through the cracks.
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Lead generation platforms help you capture, organize, and nurture leads across channels. These tools cover everything from signup forms and pop-up forms to landing pages, lead ads, CRMs, and email automation. When evaluating options, here's what to look for:
- Multi-channel capture: You should be able to collect leads from multiple touchpoints — your website, ads, social — without managing separate systems.
- Audience segmentation: Good tools let you sort leads by behavior, source, or demographics so your follow-up stays relevant.
- Automated follow-up: The faster you reach a new lead, the better. Automation handles that without any manual effort.
- Analytics: You need to know what's working — and what isn't — to improve over time. Mailchimp's lead generation platform brings all of this together in one place, so you're not stitching together a dozen tools to run a single campaign.
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Online lead gen with capturing leads through pop-up forms, landing pages, lead ads, or signup forms. From there, Mailchimp automatically syncs new contacts into your audience dashboard, where you can segment them by source, behavior, or demographics. Once a lead is in, automated welcome or nurture sequences can trigger right away. You can then track how everything is performing in real time with campaign reports and AI-powered recommendations that flag what to improve.
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Mailchimp offers a full set of online lead generation tools built to work together. Here's what's included:
- Popup forms: Capture leads directly on your website without sending visitors to a separate page.
- Lead ad integrations: Connect with Meta, TikTok, Google Ads, Snapchat, and LinkedIn lead generation campaigns to pull contacts straight into Mailchimp.
- Landing pages: Build dedicated lead capture form pages for specific campaigns or offers.
- Signup forms: Embed forms on your website or in emails to collect subscribers wherever they engage.
- Audience segmentation: Organize leads by intent, behavior, or source so every message goes to the right people.
- Customer Journey Builder: Set up automated nurture sequences that activate the moment a lead enters your audience.
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Capturing a lead is just the first step — email lead generation only pays off if you follow up well. Mailchimp's marketing automation flows send personalized emails based on what each lead does, so your messaging stays relevant without requiring you to manually send anything. These features help you stay connected with leads after they come in:
- AI-powered content creation: Design polished nurture emails quickly, even if you don't have a creative team behind you.
- Dynamic content: Messages automatically adjust based on audience segment, so different leads see content that actually applies to them.
- Smart recommendations: Mailchimp surfaces next steps based on how your campaigns are performing.
- Integrations: Salesforce, Zapier, and QuickBooks keep your lead data in sync across the tools you already use.
A well-placed lead magnet, combined with a strong automated sequence, can do a lot of the heavy lifting for organic lead gen without constant manual effort.
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Mailchimp gives you real-time reporting on campaign performance, audience growth, and clicks. You can track conversion rates from lead capture all the way through to purchase and compare results across channels to find out which sources are actually driving lead generation. Here are the main ways to measure performance:
- AI-powered recommendations: Mailchimp flags underperforming campaigns and suggests specific improvements.
- Channel comparison: See which lead sources — ads, forms, landing pages — bring in the highest-quality leads.
- Google Analytics integration: Connect your account for full-funnel visibility into both website and campaign data.
Learn more about generating leads with Mailchimp
Millions of users trust us with their marketing. You can too.
* Disclaimers:
- #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers
- 6-Month 21X ROI: Based on e-commerce revenue attributable to all paid plan users’ Mailchimp campaigns from 180 days of first campaign launch during April 2023 to April 2024.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.