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event insights

Why first-generation students melt at disproportionately high rates, and how redesigning your post-deposit communication keeps them enrolled through move-in day.

A full primer on yield rate in higher education admissions: how it's calculated, where it lives in the calendar, what actually moves it, and how it relates to summer melt, acceptance rate, and the other terms you'll hear in the same meetings.

Most teams launch too late. Here's the timeline that actually drives downloads, engagement, and yield, before move-in day.

What Guidebook deliberately doesn't do, replace your CRM, send mass communications, or run registration, and why that focus is exactly what makes it trustworthy for admissions and orientation teams.

The 90 days between deposit and move-in have six distinct communication moments. Here's what to send when, on which channel, and how to keep your deposited class through August.

Three years after Indiana Tech moved their Admitted Students Day yield from 40% to 82%, here's what's still driving the result, and what Andrea Crilly would tell a peer who's still on the fence.

A definitive 2026 guide to summer melt: what it is, who's most at risk, the three structural causes, and how admissions teams are already reducing it.

A practical guide to identifying your institution's melt curve shape (Cliff, Slow Bleed, Late Surge, or Flat Line) and taking the right intervention action at the right moment in the post-deposit window.

Why 10–40% of deposited students never show up, what's really driving summer melt, and how admissions teams are closing the belonging gap before move-in.

Open House and Admitted Student Day sit at different points in the enrollment funnel, and treating them as the same event quietly costs admissions teams yield.

From icebreakers and fishbowl debates to hybrid polling and curated networking, these symposium event ideas help planners build a more engaging, memorable event.

Guidebook's AI event schedule import lets you upload your session data in any file format (pdf, csv, docx, etc.) and skip the reformatting. See how it works.

See how UNLV runs a 5,000-student orientation without printing a single page, and how they use orientation app data for student retention.

Symposium planning checklist covering every phase from speaker coordination to day-of execution. Follow this step-by-step guide for a well-run event.

Measuring member engagement allows your association to increase membership retention and value. Discover the metrics you should be tracking in this guide.

Learn how to build a mobile campus tour app that guides prospective students 24/7 — no staff required. Includes route planning, audio tips, lead capture, and launch timeline.

Best event apps for 2026 compared by features, pricing, and event type. Find the right mobile event app for your conference, campus, or association events.

Clemson replaced printed orientation schedules with a real-time mobile app. See the tactics that drove adoption across students, families, and staff.

The New School manages orientation across 5 colleges with 30+ personalized student schedules. Built by one person. Here's how they did it.

Real tools, real metrics, and a replicable framework for using AI to improve your attendee experience. See what one global events team built.

Campus event app guide for higher ed: learn why digital programs outperform print with real-time updates, interactive maps, and personalized student schedules.

NC A&T went from a dormant Guidebook account to 7 active events serving 4,000 students. Here's the strategy behind it and how to apply it to your program.

A campus event app puts schedules, maps, and real-time updates in one place for students. Learn what features to look for and how to evaluate vendors.

See how Coastal Carolina redesigned their college orientation program for better engagement, paperless scheduling, and real-time updates.

Guidebook is modernizing its mobile app experience in 2026. See what's new and what's coming next.

Guidebook's event email templates are now fully responsive with better rendering across mobile, desktop, Outlook, and Gmail for every step of your event.

Streamline new student orientations with this guidebook to creating custom apps that boost engagement, simplify logistics, and enhance the student experience.

From banner ads and push notifications, to lead capture and gamification, learn which event app feature can be monetized to generate sponsor revenue.

Event app pricing varies wildly depending on features, attendee count, and customization. See a full pricing breakdown.

An event marketing timeline is a structured schedule that maps your promotion before, during, and after an event. Build yours with this step-by-step guide.

Discover the must-have event app features, compare requirements, see real examples, and download our comprehensive evaluation checklist to choose the right platform.

Discover Guidebook’s new event registration forms with conditional logic and advanced question types for cleaner data and happier attendees.

Discover Guidebook’s new event registration forms with conditional logic and advanced question types for cleaner data and happier attendees.

See how Floor Coverings International used an event app to generate $5,000 in new revenue—practical tips and insights in this success guidebook.

BRBF’s festival strategy boosted app downloads by 146% while delivering a seamless attendee experience—see how their Guidebook approach made it happen.

Explore how AAJA boosts member engagement with targeted segmentation, sponsor partnerships, and smart tech in this actionable Guidebook.

Transform your event with these 7 event badge design tips that boost attendee experience and streamline check-in for a seamless, memorable event.

See how Northeastern University’s guidebook approach seamlessly scaled admitted student events, welcoming 5,700 attendees with efficiency and ease.

Indiana Tech doubled student yield and saved staff 375 hours with smart strategies—see how their guidebook can transform your enrollment process.

See how Purdue’s orientation strategy helps 8,000 new students feel connected and supported, blending scale with a personal, human touch.

Create polished event badges in minutes with Guidebook’s new tool—customize, print, and streamline your event check-in process effortlessly.

Guidebook now offers paid ticketing, making event registration seamless and secure. Unlock new revenue streams with this powerful upgrade.